Wristcheck - Senior Associate, Social Media and Communications

Mid Level

Hong Kong

Senior Associate, Social Media and Communications

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About Us

Wristcheck is a pioneering watch platform built on transparency and trust. We combine offline retail with cutting-edge tech and innovation to revolutionise the way people buy, sell, and learn about watches.

Launched in Hong Kong in 2020, we aspire to become the premier destination for watch commerce and culture. Our marketplace connects a worldwide community of collectors, whilst our editorial content shines light on everything you need to know about horology. Wherever you are in your collecting journey, we want to empower you to keep growing!

Wristcheck is backed by Gobi Partners GBA, a pan-Asian VC firm that manages the Alibaba Entrepreneurs Fund (AEF), with participation from K3 Ventures.

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Who we're looking for

As the Senior Associate, Social Media and Communications at Wristcheck, you’ll be at the forefront of building the organic and authentic connection between Wristcheck and our audiences. You will develop data-driven content strategy in accordance with the latest social media trends, and deliver engaging written content across both social media and press to not just maintain but increase our audience and brand awareness, drive traffic to our website, and generate sales revenue. You are a prolific copywriter, a tech-savvy creative, experienced in the luxury space, and have your finger on the pulse of everything happening online.

If you’re able to, please send in your copywriting portfolio or personal blog for consideration!

What you'll be doing:

Developing and creating engaging copy that aligns with our brand identity and tone of voice for Wristcheck Global Social Media channels and Wristcheck ZH Social Media
Assisting in drafting bi-weekly press releases in both English and Traditional Chinese to our affiliate and media partners on Wristcheck updates, including new product listings, platform updates and other company highlights
Maintaining and optimizing our homepage and website experience for Traditional Chinese audience
Assisting in developing our platform communication strategy and copywriting for existing and new platform features in both English and Traditional Chinese
Creating and revising graphic layouts from existing templates for both Global and ZH social media channels
Conducting weekly and monthly reporting on our social media platforms to analyze brand awareness, community engagement, and lead generation
Assisting in Global and Local Marketing campaign planning and rollouts with a focus on communication and media outreach
Other ad-hoc tasks as necessary - we are a small team with dynamic responsibilities!

What you'll bring:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field
3-5 years of experience in social media marketing, preferably in the fashion or luxury retail space
Excellent verbal and written communication skills in English and Traditional Chinese, Simplified Chinese would be an advantage
Mastery of the major social media platforms (Instagram, Youtube, Tiktok, Facebook, Linkedin, etc.) and a sensitivity to the latest online trends
Affinity for storytelling with a keen eye for copy and finding creative ways to delivery key messages to target audiences while adhering to our brand tone of voice
Creativity, meticulous attention to detail, and the ability to work independently, perform in high-visibility situations, multi-task, and manage time effectively
Interest in and knowledge of fashion, culture, and lifestyle
Knowledge of the watch industry and/or China market is a plus, but not a requirement

What we offer:

Ownership and responsibility from day one - have a real impact on the company's growth
An open minded, transparent and people-first culture
A true idea meritocracy where the best ideas win, regardless of who or where they come from
Work with people who are passionate and love what they do everyday