Ever wondered what tools the most savvy digital marketers are using? Below, we outline 8 of the most useful tools/services out there for digital marketing. Even better, they’re all free! These are perfect alternatives to popular paid tools/services for those in the know and will have your marketing strategy polished up in no time. ‍

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Canva - Design‍

This free to use platform is a goldmine for design templates with a modern aesthetic. Whether it’s images for ad campaigns, social media posts, website development or presentations, there’s an abundance of ready made design templates. Or, if you’re feeling creative you can use the existing tools to produce original designs from scratch. There’s also the option to upgrade to a paid subscription with Canva Pro or Canva for Enterprise which will provide you with hundreds more options at the click of a button. So if you’re not ready to commit to the hassle and price of Photoshop anytime soon, give Canva a crack first.

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Buffer - Social Media Scheduling‍

Buffer Publish is a straightforward, user-friendly service that helps users manage their social networks. This is especially useful for small businesses who want to build up their social network and share content without the stress of multiple links and reposts. Users can conveniently schedule posts for a specific time to their Twitter, Facebook, Instagram, Pinterest, LinkedIn etc by adding it to their ‘Buffer’. Buffer also offers up Buffer Reply as an engagement tool that allows you to reply to conversations via one uncomplicated box without users getting swamped by replies.

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Google Analytics - Real-time Analytics‍

If you’re looking for a service that tracks and reports website traffic and allows you to understand your customer better, then Google Analytics is your go-to. Keeping track of your business on the go and obtaining valuable insights has never been easier with all your analytical tools in one place. With analytics intelligence, reporting, data analysis and visualisation, data collection and management, data activation and integration all at your fingertips you can easily evaluate your business’s performance at any stage.

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DaFont - Commercial Fonts‍

This one is pretty self-explanatory. DaFont offers an archive of thousands of free downloadable fonts to jazz up your designs. Whether you’re looking for a geometric typeface like ‘Lemon Milk’ or want a minimalistic feel with ‘Nord’, you’re guaranteed to find a typeface that matches the vibe you’re going for. Those with the ‘100% free’ label are perfect for commercial use.

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Mailchimp - Email Marketing Service‍

Being able to successfully reach your customer base via sales emails is undoubtedly one of the most important factors in digital marketing. Founded in 2001, Mailchimp does just that and much more by allowing you to create marketing campaigns on the go, build a landing page to expand your reach, view insights about individual contacts, track and understand performance and design and publish ads instantly. Perfectly designed emails and ads reach your target audience in a matter of seconds!

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Ubersuggest - SEO Keywords‍

If you’re struggling to reach your target audience or generate more users, Ubersuggest is an excellent service for providing insights into which ‘strategies are working for others in your market so you can adopt them, improve them, and gain an edge’. Users can enter one keyword/phrase and in return be given relevant words/phrases to optimise their SEO content. Like most of the other sites listed, there is also a paid option which gives users access to more data.

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Unsplash - Stock Photos‍

Unsplash boasts a community of 207,000 contributing photographers and a library of over 2 million stock photos for both personal and commercial use. These high-resolution photos are copy-right free under the Unsplash license and are sure to spruce up your design features and speak to your target audience.

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WordPress - Content Management Solution ‍

Touted as the most well-known free content management system in the business, WordPress allows users to create websites or blogs with ease. The platform must be doing something right, claiming that 39% of the web is built on WordPress with users like CNN, Time, Variety and UPS amongst their clientele. Features include built-in social sharing, in-depth stats, SEO optimisation, custom domains, dozens of themes and content ownership. So if you’re keen to create easy, flexible website or blog content...get clicking!

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