TOASST (HK) - Marketing and Social Media Coordinator (part-time)

Entry Level

Hong Kong

Marketing and Social Media Coordinator (part-time)

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About Us

TOASST is the sommelier experience that you’ve always wanted, delivered seamlessly to your doorstep. Offering a wine subscription and concierge service that provides hand-selected wines from leading boutique winemakers around the world, TOASST boxes feature unique wine experiences complete with tasting notes and pairing suggestions for a virtual tasting journey that can be enjoyed by wine lovers at all levels. Founded by wine professionals dedicated to discovering and tasting better wines, we offer a better way to learn, live and wine better.

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Who we're looking for

TOASST is hiring for a part-time marketing coordinator to support marketing covering Hong Kong.
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Reporting directly to TOASST co-founders Amy Powell and Christina Lau Tam, this role is a great opportunity for a graduate student or recent graduate looking for a hands-on position at a rising e-commerce start-up with the opportunity to sharpen skills in social media strategy, content and digital marketing, PR and media relations. We welcome applicants who are looking to roll up their sleeves and contribute to our vision of a destination for wine life well-lived where consumers can go to celebrate wine, food, travel and everything in between.

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What you will be doing

Assist in planning and implementing online marketing promotion and offline events to drive subscriptions, sales and boost customer acquisition in Hong Kong
Support the development of a social media and email marketing content calendar and content creation strategy
Manage the brand’s positioning and presence on Instagram with campaign development and weekly post development
Manage email marketing campaign development and support with weekly EDMs and monthly blog posts
Support asset development, ad hoc flyer or eDM image projects
Manage the brand’s social accounts across Instagram, Facebook, and Twitter and drive results aligned with brand growth goals
Drive organic social following with stories and content campaigns
Manage the implementation, tracking and measurement of marketing campaigns’ effectiveness
Liaise with partners on cross promotions, create assets and content
Build image library through outreach to wineries, distributors, and collaborations with social content creators

Additional

Physical and virtual event management, coordination and support as needed, including
assisting with registration, social media promotion, marketing emails
Set-up of the event, printing of collateral and assets
Presentation support

Who you are

University degree or graduate student
1-2 years Work experience with sales or general marketing background with a focus on consumer products a plus
Good communication skills
Excellent written and verbal English. Cantonese is a plus.
Highly detail oriented with ability to self-manage deadlines
Proficiency in Word, Excel and PowerPoint
1-2 years minimum experience with Adobe Photoshop
Social media savvy with knowledge of Facebook, Instagram, Twitter and LinkedIn
Track record in consumer marketing, social media management or content marketing
Strong organisational skills and creative mindset
Video editing skill a plus
Knowledge of email marketing platforms including Mailchimp, Squarespace and Klaviyo a plus
Awareness in digital advertising and marketing strategies in the wine e-commerce industry a plus
Interest and ability to keep learning new and creative marketing approaches
Be proactive in understanding products trends through market research
Interest in digital marketing, campaign development, social media and of course, wine!

The Details

Part-time, 15-20 hours per week
Virtual working arrangement, opportunity to work with co-founders in working spaces at LRC, American Club and Soho House
Opportunity for commission based on new sales generation

Requirements: